Betting on Technology to Help Turn Consumers Green

U.S. consumers tell researchers they want to buy environmentally friendly products, but so far they haven’t been doing that on a large scale. Now a host of companies and nonprofits are trying to use new technology — from smartphones to social networking — to make it easier for buyers to make the green choice.
BY MARC GUNTHER

Source: http://feedproxy.google.com/~r/YaleEnvironment360/~3/Vjmv7TlxAYI/

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